Privacy policy

1. Information We Collect

We collect various types of information to provide and improve our service. This includes:

1.1 Personal Information

Information that identifies you as an individual, such as:

• Full name
• Email address
• Phone number
• Billing information (e.g., credit card details)

1.2 Financial Information

When you link your accounts to ecommanalytics.com, we collect:

• Business information
• Credit card or bank account information through Stripe
• Your customer data and channel data

1.3 Shopify Store Data

When you connect your Shopify store to ecommanalytics.com, we collect data via the Shopify API including orders, customers, products, inventory, and marketing data. This data is used solely to provide analytics dashboards and reporting. We do not sell or share your Shopify store data with third parties. When you uninstall the app, your store data is deleted from our systems within 30 days in accordance with Shopify's GDPR requirements.

1.4 Usage Data

We collect information about how you interact with ecommanalytics.com, such as:

• IP address
• Browser type
• Device information
• Pages visited and actions taken within the app or website
• Log-in and log-out times

2. How We Use Your Information

We use the information that you have given us in order to contact you about our services. Most of the personal information we process is provided to us directly by you for one of the following reasons:

• Provide, maintain, and improve the service
• Personalise your experience and provide customised insights
• Process payments for subscriptions and services
• Send you important notifications about your account
• Analyse usage patterns to optimise performance and features
• Respond to customer service requests and resolve issues

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:

• Your consent. You are able to remove your consent at any time by contacting hello@ecommanalytics.com
• We have a contractual obligation
• We have a legal obligation
• We have a vital interest
• We need it to perform a task
• We have a legitimate interest

3. Sharing Your Information

We do not sell your data to third parties. However, we may share your data with:

• Service Providers: Third-party vendors (e.g., payment processors, analytics providers) who assist in delivering our services.
• Legal Compliance: If required by law, we may disclose your information to governmental authorities, regulators, or other entities to comply with legal obligations.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

4. Data Security

We take your data security seriously and implement a variety of measures to protect your personal and financial information:

• Encryption: All data is encrypted both in transit and at rest using industry-standard encryption protocols.
• Access Controls: Only authorised personnel have access to your information, and they are bound by strict confidentiality agreements.
• Secure Authentication: We use secure authentication methods, such as two-factor authentication (2FA), to protect your account.

5. Data Retention

We retain your personal and financial information for as long as your account is active or as needed to provide our services. After you close your account, we may retain certain data to comply with legal obligations, resolve disputes, and enforce our agreements. Shopify store data is deleted within 30 days of app uninstallation.

6. Your Data Rights

Depending on your location and applicable laws, you may have the following rights concerning your personal information:

• Access: You have the right to request access to the personal information we hold about you.
• Correction: You can request corrections to any inaccurate or incomplete personal information.
• Deletion: You can request the deletion of your personal information, subject to legal or regulatory obligations.
• Data Portability: You have the right to request a copy of your data in a structured, machine-readable format.
• Objection: You can object to certain processing activities, such as receiving marketing emails.

To exercise these rights, please contact us at hello@ecommanalytics.com.

7. Cookies and Tracking Technologies

ecommanalytics.com uses cookies and similar tracking technologies to enhance your experience on our site:

• Essential Cookies: These cookies are necessary for the website to function correctly.
• Performance Cookies: These cookies help us analyse how users interact with our services to improve performance.
• Marketing Cookies: We may use cookies to deliver targeted advertising based on your browsing behaviour.

You can control the use of cookies through your browser settings. However, disabling cookies may affect the functionality of ecommanalytics.com.

8. Third-Party Links

Our service may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these external sites. We recommend reviewing the privacy policies of any third-party websites you visit.

9. Children's Privacy

ecommanalytics.com is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If we discover that we have collected data from a child, we will take steps to delete it immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When changes are made, we will notify you via email or an in-app notification. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

11. How to Complain

If you have any concerns about our use of your personal information, you can make a complaint to us at hello@ecommanalytics.com.

You can also complain to the ICO if you are unhappy with how we have used your data.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

• Email: hello@ecommanalytics.com
• Address: 8 Halsall Green, Spital, Wirral, United Kingdom, CH63 9NA

By using ecommanalytics.com, you consent to the terms of this Privacy Policy.