Eric · AI analyst

An analyst that already knows your brand.

Eric is a purpose-built ecommerce AI analyst that lives inside the app. During onboarding, our team trains him on your brand — your context, your custom data stack, your performance history — so every answer is accurate to how your business actually works.

How it works

Chat with your data
in plain English.

No SQL. No prompt engineering. Eric uses your Brand Brain — a knowledge base of your definitions, formulas and history — to answer questions the way an in-house analyst would.

Why did blended ROAS drop on Tuesday?
Show me CM2 by cohort for new vs returning
Forecast revenue if we shift £10k from Meta to TikTok
What creative drove last week's TikTok lift?
Eric
Eric
4 credits used today
Why did blended ROAS drop on Tuesday?

Tuesday's blended ROAS fell from 4.62 → 3.91 (-15%). Two clear contributors:

  • · Meta spend +£3,200, but conversion value remained the same.
  • · Klaviyo revenues decreased by -12% vs previous day
What makes Eric different

Trained on your brand. Built for ecommerce.

Brand Brain

Eric is trained on your business definitions, historical data, custom metrics, and more about your brand.

Instant Insights

Chat to Eric in plain English and he will surface responses and explain trends in seconds, without any technical complexity.

Gets smarter over time

The more you use Eric, the better he gets. He learns more about your brand and its data as time goes on.

MCP / Claude Desktop

Connect Claude directly to your custom ECOMMANALYTICS data via the Model Context Protocol.

Pricing

Credit-based. Free credits every month.

Every plan includes a monthly Eric credit allowance. Top up if you need more or lean on the included credits across your team.